I just moved to the South Island after 5 years in Auckland. And through Urban Ashram Yoga, we teach the body – that through this manifestation of our existence in this lifetime, we can live fully and happy.Īny places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to? Maruia River Retreat is a destination for nature and well-being experiences that by being immersed in nature, you will find harmony and health. That through nature and through yoga, you can live better lives, find refuge, heal and be present. We want the world to know that you can heal and be whole naturally. Our guests, students, staff, management – people are the most important asset of the business their competence and skills and more importantly, their work ethic and subscription to a joint purpose and intention. The lessons we learned is to stay the course and find good people who can help you with your purpose and who will also grow with you.
We spent our energy and resources in educating our target audiences with the benefits of both being in nature and practicing yoga and we believe we succeeded as both businesses were very well-received, some out of curiosity but mostly, because we offered something valuable, unique and helpful. We recognise that we needed to focus on market development so we spent a lot of time in marketing and building awareness. It was definitely not easy to start and to sustain as both Yoga and nature camping were very foreign concepts to the Filipinos. Maybe we were a little ahead of our time – we started our foray into eco and wellness tourism first with 3 large format yoga studios in the Philippines called Urban Ashram in 2010 and in 2012, owned and managed an off-grid, eco-glamping surf and yoga resort in the birthplace of surfing in the Philippines, called Easy Adventure.
Both my husband Lasse and I have always respected our relationship and our role as stewards with nature and the environment.
Maruia River Retreat is both a passion project and a business with a sustainability purpose. I was fascinated by making things happen – and I always wanted to work with highly-motivated and skilled people so having a business allowed me to create an environment of both learning and earning, as well as creating products and services that made other people happy and gave people a way to earn a living.Ĭan you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others? I was always entrepreneurial since I was in college where I made shoes and bags out of passion and creativity, which turned out to be financially lucrative. Hi Maricar Cristina, we’d love to hear more about how you thought about starting your own business? We had the good fortune of connecting with Maricar Cristina Holopainen and we’ve shared our conversation below.
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